Adidas PR shocker

Adidas PR shocker

The news about today’s PR shocker from mega sportswear brand Adidas confirms that even the biggest brands sometimes make mind numbing PR mistakes. It seems the marketing team at Adidas emailed all the participants in this year’s Boston Marathon...
Brewdog PR disaster

Brewdog PR disaster

This week its a round of applause for everyone’s favourite crayon maker while punk brewers Brewdog suffer a PR disaster. Heroes: Crayola Crayola have taken advantage of both National Crayon Day (March 31) and April Fools Day falling next to each other by...
Pepsi ad leaves a sour taste

Pepsi ad leaves a sour taste

Time for our look at the PR Heroes and Villains of the past week and we found Pepsi’s latest ad left a sour taste in the mouth. PR heroes: Snapchat April Fool’s Day can often feel like drawn out affair when it comes to PR stunts, but luckily Snapchat...
United Airlines fails to launch

United Airlines fails to launch

Welcome to another edition of PR heroes and villains. This week we have a widely praised appointment from British Vogue, and the condemned actions of United Airplanes for you to enjoy. Heroes: British Vogue British Vogue both surprised and delighted the fashion...
Why you shouldn’t do an April fools day PR stunt.

Why you shouldn’t do an April fools day PR stunt.

When reading the news this weekend make sure you set your brains to sceptical – April fools day is here again. The one day a year where fake news becomes acceptable, April Fools Day has constantly been used by media outlets as an opportunity to get some...
PR Heroes and Villains Easter Special

PR Heroes and Villains Easter Special

PR people love to hang a story on a seasonal hook and Easter always throws up a few genius ideas. None better than this week’s hero – sadly not for those who are lactose intolerant. Hero: Annem Hobson / Wildes Cheese For many people, Easter is as much a...