PR people love to hang a story on a seasonal hook and Easter always throws up a few genius ideas. None better than this week’s hero – sadly not for those who are lactose intolerant.

Hero: Annem Hobson / Wildes Cheese

For many people, Easter is as much a religious celebration as it is a time to gorge on chocolate eggs. However if you’re after a different dairy-based egg this Easter, then Wildes might have something up your street – a cheese Easter egg.

The ‘Cheeseter egg’ has been made in collaboration between Wildes Cheese and food blogger Annem Hobson and is made out of Napier, a creamy cheese with a consistency perfect for moulding into the shape of an egg.

For those who are as curious as we were about the egg, a video of how they made it can be found on the ‘So wrong it’s nom’ YouTube channel.

It’s not the first time Annem Hobson and So Wrong It’s Nom have come up with a fantastic PR concept – last year they made headlines with their unique cheese advent calendar which they brought to market in partnership with cheese supplier Norseland.

The Cheester egg currently retails at £14.95, with a cheese egg hamper costing @29.95. We note that both sold out fast after some lovely media attention. Brie-lliant.

PR Villain: Viagogo

Viagogo join a long list of PR villains who have suffered a number of bad PR moments over these last few months, but their latest could be their worst.

The ticket re-sale site angered MP’s from the department of culture, media and sport committee by failing to appear at a select committee hearing about secondary ticketing.

The Swiss based business claimed they didn’t have “adequate representation” in the UK, despite having a London office on Cannon Street, and as a result of not turning up were left unable to respond to a series of potentially damaging allegations against their practices.

The company were accused by John Nicholson MP of “lying to the public” and “naked mis-selling and fraud” as allegations were read out that the business had allegedly allowed touts to advertise tickets at a huge mark-up value before they had even gone on general sale.

The allegations are latest in a long line of bad publicity incidents, including being accused of trying to manipulate online reviews, as well as withholding thousands of pounds in refunds for customers who were overcharged for gig tickets.

Pulling a no-show may come back to haunt them, as without adding any extra fuel to the fire failing to turn up to a select committee meeting isn’t the best way to dispel an increasingly negative public image.